make it obvious. Contact us

For technical B2B SaaS

Generative engine optimization for the AI search era.

We help B2B software companies get found in AI search engines like ChatGPT and Google AI through an AI-friendly content strategy and technical access fixes.

“AI engines mentioned us twice as often and used our content as a source 50% more over two months.”
SumanyuCEO, Hamming AI

#1 in ChatGPT

For voice AI testing
and monitoring tools.

As of October 5, 2026

2×

Mentioned twice as often
in tracked AI answers.

Over two months

+50%

More AI answers using
Hamming’s content as a source.

Over two months

What we do

How we help buyers find you.

AI search can use your website and other online sources to answer buyers’ questions. We improve your site and create content around the questions your buyers ask.

  1. Start with your buyers’ questions

    We learn what buyers need to know before choosing a vendor. We check how your product and competitors appear in AI search, then build a plan around the gaps.

  2. Prepare your website for AI search

    We review how search engines find and read your pages. We improve the site’s structure, links and technical setup so your product information is accessible.

  3. Create the content your buyers need

    We improve existing pages and build missing ones—from product and use-case pages to comparisons and guides. We publish content around the questions identified in the plan.

  4. Measure progress and keep improving

    We repeat the checks from the start to see whether your product appears more often and is described accurately. The findings guide the next content and website improvements.

Surya Ganesan

Who you’ll work with

Surya Ganesan

Founder, Make It Obvious

I’m a software engineer turned founder. My experience spans production voice AI, evaluation systems and AI search.

As a contractor at Hamming AI (YC S24), I worked on AI search visibility for a technical software product.

I bring an engineering approach: understand the product, investigate the gaps, make specific changes and measure what happens. I lead the research and review the content and recommendations, so the work stays grounded in what your product actually does.

View my LinkedIn

Common questions

What to expect before we start.

How is this different from a tracking tool?

A tracking tool helps collect answers and monitor changes. We choose questions that matter to your buyers, investigate the sources behind the answers, and turn the findings into specific improvements your team can use.

Can our own team implement the plan?

Yes. The $1,000 assessment includes a prioritized plan with instructions for implementation and measurement. Your team can use it independently, or ask us to carry out the agreed work.

Which AI platforms do you check?

We agree the platforms and search modes with you before starting. These can include ChatGPT, Google AI Mode and Gemini. We keep their results separate so you can see where your product is appearing and where it is missing.

How do you measure progress?

We repeat an agreed set of buyer questions and record the platform, mode and date. We track product mentions, factual accuracy and whether answers use your content as a source. This is a sampled benchmark, not a measure of every real buyer search.

How long does the work take?

We currently plan for about one working week for the assessment and a 60-day implementation engagement. We confirm timing once scope and access are agreed. Changes in AI answers can take longer and vary by platform.

Can you guarantee a #1 ranking?

No. AI answers vary by question, context and platform. We commit to the agreed research, plan, improvements and measurement. The Hamming screenshots show specific answers on a recorded date, not a permanent ranking.

What do you need from us?

Your product website and documentation, the buyers and use cases you serve, and the alternatives they consider. We also need input from someone who knows the product and sales process. For implementation, we agree the necessary publishing access or work with your team.

Next step

Let’s talk about your AI search goals.

Share a few details. We’ll follow up by email to discuss your goals and the right next step.

We’ll use these details to respond to your enquiry.